Rihanna’s Spring Summer 2012 Emporio Armani Underwear Ad Campaign

Rihanna’s new ad campaign for Emporio Armani Underwear, Spring Summer 2012 has surfaced. And all I have to say is that if they turn this into giant billboards, traffic will no longer be safe! Rihanna has that je-ne-sais-quoi that simply makes people look at her.

The ads focus on her and her alluring ways more than on the brand itself – I haven’t seen any brand tag in any of the pictures – have you? And although they were passed on as fashion pictures, these could get some marketing departments in trouble if they land in the wrong spot (genre – next to a toy store). As far as I’m concerned, Rihanna’s appeal makes Megan Fox look like a genuine ice block.

Rihanna’s Emporio Armani Underwear

Rihanna’s Emporio Armani Underwear

Rihanna’s Emporio Armani Underwear

Rihanna’s Emporio Armani Underwear

Rihanna’s Emporio Armani Underwear

Armani's collection - Megan Fox for Giorgio Armani's Emporio Armani line of underwear

The first pictures of Megan Fox for Giorgio Armani's Emporio Armani line of underwear were released in January 2010. The pictures are a part of Armani's Spring/Summer 2010 campaign and will be featured on billboards in major cities around the world and in print-ads beginning in February. In October 2009, it was announced that Megan Fox would replace Victoria Beckham as the spokesmodel for Armani's collection.

The Megan Fox Armani pictures were taken by fashion photographers Marcus Piggott and Mert Alas in Los Angeles. The same photographers worked with Beckham for her Armani campaign.

Photographed by Mert and Marcus and starring Megan Fox, the new Emporio Armani Underwear Spring Summer 2010 ad campaign fails to impress me. Maybe because Megan herself doesn’t produce such a drooling effect on me, the poor man’s Angelina, like our friend, Ellington, calls her, looks decent, physically perfect, underwear suited but cold. Ice Cold!

She’s also set to star in the Armani Jeans campaign and I’ll keep my fingers crossed for those images! Hopefully they’ll prove something more than these.

Megan Fox for Giorgio Armani's Emporio Armani line of underwear

Megan Fox for Giorgio Armani's Emporio Armani line of underwear

Megan Fox for Giorgio Armani's Emporio Armani line of underwear

Megan Fox for Giorgio Armani's Emporio Armani line of underwear

Rihanna's product ambassador "Emporio Armani"

Rihanna did not want to miss with the seniors such as Victoria Beckham, to start a new career in the fashion world. Not surprisingly, the famous Brand new face of Armani went by"Emporio Armani" choose Rihanna back. Rihanna has previously demonstrated its ad with the product style Jeans and Underwear.

This time series Rihanna's capsule collection consists of two T-shirts with different motifs,two kinds of jeans, a black leather biker jacket and also a bag. There are special in this collection, namely the exclusive Armani logo stacked with hand-written form letter R as a symbol of Rihanna. Two T-shirts are white classic has two distinct motifs, ie special logoArmani and graphic images of Rihanna's face. While Rihanna's jeans designed yagnconsists of two colors, black and indigo are certainly sexy and steady brings a strongimpression on women.

Not only fashion outfit, Rihanna collaboration and Armani are also present in the form of a bra and sexy underwear briefs navy blue brocade. Underwear has a sexy cut with atriangular-shaped bra cups high, forming parts of the 'V' in the chest. While high-cut briefwith high cut hips and the back is wide, forming a beautiful brocade pattern on the body.

Rihanna's capsule collection

Rihanna's capsule collection